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DESIGN THINKING: LA NUBE DE LA INNOVACIÓN
Este articulo lo escribí en el Blog en Inglés en wordpress que tengo y lo quería compartir por este medio también.
http://feligonzalez.wordpress.com/2012/08/08/design-thinking-the-cloud-of-innovation/
DESIGN THINKING: THE CLOUD OF INNOVATION
Usually I am quite dreamy when it comes to reading or paying
attention to things for long periods of time. This is because my mind starts
flowing and thinks of other stuff when I am doing these things (triggered by
the content so I am actually paying attention). So I love doing it for the reason that it is
very useful as a source of inspiration. Anyway, when I was reading Change by
Design by Tim Brown, in the beginning, he explains the “three spaces of
innovation” arguing that he does not have a specific step by step process or a
recipe to success. In contrast, he argues, “to the champions of scientific
management at the beginning of the last century, design thinkers know that
there is no “one best way” to move through the process. There are useful
starting points and helpful landmarks along the way, but the continuum of
innovation is best thought of as a system of overlapping spaces, rather than a
sequence of orderly steps. We can think of them as inspiration, the problem or opportunity that motivates the search
for solutions; ideation, the process
of generating, developing, and testing ideas; and implementation, the path that leads from the project room to the
market. Project may loop back through these spaces more than once as the team
refines its ideas and explore new directions” (Brown 2009).
Inspired by this section of his book I started drawing what
was going on in my head, putting all these concepts together in what I called Design
Thinking, “The cloud of innovation”. This is because I think it has a structure
but no boundaries whatsoever and was only to be able to visualize and
understand in a better way. This structure is based on the basic process of
design thinking starting with inspiration, ideation, prototyping, testing and
therefore iterating, and its final implementation. Inside, it has a number of
different projects with its useful starting points that Tim Brown was talking
about and helpful landmarks that goes through an exploratory process. Along the
way, many of these projects will fall out of the cloud, many will iterate to
improve or change directions and many more will go through until reaching
innovation. Finally, as this dense cloud generates action inside, it moves
forward to success by achieving its goal which is to create value and be truly innovative.
Blog of Tim Brown: http://designthinking.ideo.com/
